21: 9 Rules of Writing for Business
FREE DOWNLOAD: Want the PDF guide outlining these 9 rules? Download it here.
My professional pre-small business career was in events and marketing, and I believe that copywriting is one of my superpowers. But it wasn’t always that way — I entered the marketing world straight from undergrad where I studied Economics. Let’s just say that applying Economics thesis-style writing to marketing was not very effective.
So, I’ve picked up some tips and tricks over the years that help me write honest and effective for my business - whether it’s on social media, emails I send, on my website — or anywhere else. And that’s what I’m sharing in this episode today.
This episode is jam-packed with examples to make these rules clear and concrete for you, so definitely have a listen to this one.
The 9 Rules for Business Writing:
Write with your audience in mind
Use your customer’s own words
Think about what you want your audience to KNOW, FEEL, and DO
Write like you talk
Avoid padding
Make it easy for your audience to read
Be specific
Tell stories
Close with a Call to Action
Links mentioned:
The Elements of Style by Strunk & White
Storytelling statistic (from Harvard Business Review article
Episode 18 with Megan Dowd on storytelling
ACTION STEP: Download the PDF guide to these 9 rules, and keep them handy. next time you do some writing!
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