04: Intro to Marketing (Small Business Marketing 101)

FREE DOWNLOAD: If you’d like to download a marketing mindmap with summaries of the different components we discuss, click here (preview in the image above).

On this episode of Making Good, we tackle a big topic: Small Business Marketing. Future episodes will go into depth on some of the different categories, but this episode provides an overview of what the marketing landscape looks like.

The different components we discuss are:

• Marketing Intelligence

• Customer Experience

• Branding & Design

• Social Media

• Email Marketing

• Website + Search

• Content Marketing

• Word of Mouth + Referrals

• Paid Marketing

• Publicity + Visibility

• Offline Marketing

If you’re just starting to think about marketing, my suggestion is that you focus on:

• REALLY getting to know your ideal customer

• Starting and nurturing an email list

To download the chart and summary of this marketing landscape, click here.

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