105: Superfans by Pat Flynn (Making Good Book Club #3)
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Of the 3 books we’ve done so far for Making Good Book Club, the one we’re talking about today one is by far the most practical and easy to apply.
For the 3rd edition of Making Good Book Club, we’re diving into a conversation about Superfans by Pat Flynn.
This book is all about how to really develop those relationships with your audience that will take people from learning about your business to becoming SUPERFANS…. And Superfans can be some of the most important and powerful parts of your business success, so this is really an effort worth pursuing.
What we discussed in this episode:
Defining Superfans
Why it’s important to heavily invest in your loyal audience and customers
The pyramid of fandom
casual audience >> active audience >> connected community >> superfans
our job as marketers is to move fans through this process
Moving from casual audience to active audience
Return every handshake
Learn the lyrics
Break the ice
Quick wins
Moving from active audience to connected community
Let them decide
Open the factory doors
Make them shine
Create a challenge
Moving from connected community to Superfans
Send unexpected messages
Remember he lemons
Offer platinum access
Get them involved
The dark side of Superfans
From the episode:
THIS BOOK: Superfans by Pat Flynn
Also reference this essay: 1000 True Fans by Kevin Kelly
NEXT MONTH: Profit First by Mike Michalowicz
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Get to know Charelle in episode 87
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