96: How to Take Your Own Photos of Your Products with Hallie MacPherson
I *LOVE* hearing from listeners of this podcast for so many reasons, but one of the big ones is that you have such fantastic topic requests.
Today’s episode, all about product photography is one of those requests.
My guest today is Hallie MacPherson. Hallie is the photographer behind Hallie Kathryn photography, as well as the maker and business owner behind Soule Candles. Both of these businesses are united by Hallie’s commitment to empowering women. She offers branding photography to small businesses to help them create and maintain a cohesive brand through beautiful photography.
As both a professional photographer AND someone who owns her own product based business, Hallie is the perfect person to have this conversation around product photography with.
In this episode, we discussed:
Why product photography is important
What makes good product photography
What basic tools do we need to DIY our own photos
How to optimize your lighting and positioning
Hallie’s recommendations for editing your photos
How to take photos of yourself
What it’s like to work with a professional photographer
How Hallie approaches running multiple businesses (I LOVED her answer here).
And more.
A lot of this conversation is focused on product photography, but if you’re a service-based business owner, I think there’s some good stuff in here for you, too. First of all, behind the scenes photos of your work and your process are super interesting, even if you work behind your computer (trust me!). Hallie’s tips about product photography can be applied to any physical items you’re taking photos of – whether it’s something you sell or not. Second, we also discuss how to take photos of yourself, which might be something you’re interested in doing!
Hallie really doesn’t hold back her expertise in this episode – she shares so many super actionable tips and tricks that you can apply to your business today.
Links and resources mentioned:
Tools:
Tezza for editing
Hardware store for floor tiles
Thrift store for fabrics, textiles
Business Hallie admires: And Arlen
Book Hallie recommends: Big Magic by Elizabeth Gilbert
Connect with Hallie:
Instagram: @halliekathrynphotography
Instagram: @soulecandles
Website: Hallie Kathryn Photography
Website: Soule Candles
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