15: How to Write Effective Emails (intro to email marketing)
FREE DOWNLOAD: If you’d like to download the effective email checklist discussed in this episode, click here.
Today we talk about one of my favorite topics: EMAIL MARKETING!
I talk about my philosophy toward email marketing (hint: PROVIDE VALUE), how to get people on your email list, and making an email marketing plan.
THEN, we spend most of the episode talking about my tips on writing effective emails.
Some of my tips:
KNOW/FEEL/DO — ask yourself what you want your reader to KNOW, what you want your reader to FEEL, and what you want your reader to DO — before you start writing
Write like a human
Break up your text visually
Write a good subject line (so important)
Test email & review for errors
Schedule and send
Check your stats.
Email marketing is one of the most impactful ways you can market your business. This episode is a great introduction.
Links and resources mentioned:
Email marketing providers: Mailchimp, ConvertKit, FloDesk
HubSpot compilation of stats on email marketing, 2020 update
ACTION STEP: Download the effective emails checklist to make sure you’re not missing any easy ways to improve your emails.
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