18: Building Strong Connections Through Storytelling with Megan Dowd

This week we’re talking about storytelling.

Specifically: How do we tell stories that connects with our audience?

Megan works with small businesses to help them tell better stories. She does this through copywriting, brand strategy and coaching. Her approach to business is Human First, Biz Second, which we talk more about in the episode - and it is RIGHT up my alley.

In this episode, we talked about:

• Why storytelling matters and how to use it in your small business

• Why it’s important to tell “boring stories”

• What good stories have in common

• Why it’s important that we understand which of Gretchen Rubin’s 4 Tendencies we are

• How to “storymine” your life -- including a couple of Megan’s favorite prompts

• A way Megan does good with her business through financial accessibility and what this looks like in practice

Friends, don’t miss this one.

Links and resources mentioned:

• Gretchen Rubin’s Four Tendencies quiz

• Woman who coined “neurodiversity” - Judy Singer

• Woman who coined “spoon theory” - Christine Miserandino

• Business Megan admires: CocoKind

• Book Megan recommends: Frindle by Andrew Clements

Find Megan:

• Megan’s website

• Instagram

If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode.

INSTAGRAM: https://www.instagram.com/makinggoodpodcast/

SHOWNOTES: https://www.makinggoodpodcast.com/18

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