33: Marketing Ideas for Better Holiday Sales

December is a very important month for small business — particularly retail businesses. So, I thought I’d provide a roundup of holiday marketing ideas you can consider adding to your holiday marketing plans.

One thing I want to say up front is very important: This is not a checklist.

I’m not suggesting you do every single thing on this list, I’m certainly not going to. It’s more of a menu to pick and choose from depending on what best fits your business, bandwidth and skillset.

Here are the holiday marketing ideas we’re going to talk about today:

• Free shipping

• Clear shipping deadlines

• Put together gift guides or gift suggestions.

• EXTRA good customer service

• Infuse the holiday spirit

• Give your audience a gift

• Help your customers relax

• Do a giveaway

• Bundle discounts

• Send a holiday card

RESOURCES:

• I use Tidio (on Shopify) for the chat service

• For great free stock images, check out Unsplash and Pexels

• Join the Making Good community on Facebook

• Download your free Good Business Workbook

INSTAGRAM: https://www.instagram.com/makinggoodpodcast/

SHOWNOTES: https://www.makinggoodpodcast.com/33

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