Building a Better Future, One Small Choice at a Time with Andy Hunter
This is such an exciting episode, because it is our 300th episode of Making Good!
To celebrate this milestone, I wanted to bring you a conversation that perfectly reflects what Making Good is all about—values, community, intention, and impact. So I invited someone whose work and mission I deeply admire: Andy Hunter, the founder of Bookshop.org.
If you’ve listened to this podcast before, you’ve heard me mention Bookshop.org—it’s my go-to place for our Book Club books, and truly one of my favorite businesses. Bookshop.org is an online bookstore with a mission to financially support independent bookstores. Since its launch in 2020, it’s redirected over $35 million away from Amazon and toward local bookstores.
What we discussed:
Andy’s journey from book lover to industry disruptor
Why simple, ethical options matter—and how to build them
How small businesses can market on a shoestring budget
Bookshop.org’s grassroots marketing strategy
How email and community partnerships helped them scale
Carbon neutrality, B Corp certification, and leading with transparency
Advice for mission-driven entrepreneurs
Why small actions are never actually small
And much, much more
Andy’s thoughtful, grounded perspective on ethical business is incredibly inspiring. If you’ve ever felt like the “small” things you do don’t matter, this conversation will reframe that in the best way.
Links and resources mentioned:
Contact Andy: andy (at) bookshop (dot) org
Book recommendations:
The Poloponessian War by Donald Kagan
All Fours by Miranda July
MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/300
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