A Real-World Guide to Inclusive Marketing with Kate Wolff
Let’s talk inclusive marketing.
This episode features the powerhouse Kate Wolff, founder of Lupine Creative, co-founder of Do the WeRQ, and one of the brains behind LumiTerra. We talk all things marketing, representation, and entrepreneurship—with plenty of laughter, real talk, and insight in between.
Kate shares her journey from advertising executive to multi-business founder, and we dive deep into what it means to do marketing that truly includes and reflects all people. We also talk about navigating burnout, working 80-hour weeks (and being honest about it), and how we can all create more inclusive, thoughtful, and impactful businesses.
What we discussed:
Kate’s journey from advertising exec to multi-business founder
The mission behind Lupine Creative, Do the WeRQ, and LumiTerra
Why queer representation in marketing is about more than rainbows
The business case for inclusive marketing (spoiler: it’s smart!)
Why we need to move from allyship to accomplice-ship
The “Total Addressable Problems” (TAP) approach to marketing
Honest talk about burnout, partnership privilege, and working hard
One simple way to make your marketing more inclusive this week
And much, much more
Links and resources mentioned:
Connect with Kate
Book recommendations
Malcom Gladwell (browse his books here)
Adam Grant (browse his books here)
Say Nothing by Patrick Radden Keefe
Empire of Pain by Patrick Radden Keefe
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https://instagram.com/laurentilden
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