This Tool Can Transform Your Content Chaos with Colie James
"You don't need a fancy system. You just need everything in one place."
Colie James
If content creation feels like chaos—your Canva is a mess, your Google Drive is a black hole, and you’re creating everything from scratch—this episode is your calm in the storm.
In this conversation, I sit down with systems strategist and Disney superfan Colie James, who’s on a mission to help creatives build sustainable, profitable businesses without burning out. Colie shares her deep love for Airtable and shows us how she uses it to organize content, build systems that actually work, and repurpose marketing materials like a total pro. If you’ve ever wished your content marketing process felt easier (and maybe even fun?), this episode is for you.
👤 About Colie
Colie James is a Denver-based Systems Strategist and the host of the Business-First Creatives podcast. With over 12 years in the creative space, she specializes in helping photographers and creative service providers set up streamlined systems to reclaim their time and grow sustainable, profitable businesses. Colie is all about making life easier—and more fun—through smart automations, intentional workflows, and an Airtable obsession that she wears proudly. When she’s not geeking out over systems, you’ll likely find her with her husband James, daughter Chloe, or heading to her happy place: Disneyland.
📝 What we discussed:
Why Airtable beats other tools (and why Colie’s obsessed)
How to create a central hub for your content ideas
Repurposing content without reinventing the wheel
Creating systems you’ll actually want to use (no perfection required)
Using Airtable with a team and for client systems
Colie’s favorite Airtable automations and workflows
How to start small with systems and build over time
The real reason most content systems fail (and how to fix it)
And much, much more
Links and resources mentioned:
Connect with Colie
Blog posts
CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts