113: Hype Yourself by Lucy Werner (Making Good Book Club #5)
Join me and my book club co-host, Charelle Griffith, for the 5th edition of Making Good Book Club!
Today we’re diving into a conversation about ‘Hype Yourself’ by Lucy Werner. Consider this book your instruction manual on how to do PR for your small business.
Some notes from the episode:
PR: Getting featured in media (from magazines to blogs to newspapers to TV to radio to podcasts… and on and on and on)
This book is about a different approach to PR (not “spray and pray”)
PR can help us with SEO, finding new customers, and thought leadership
Steps to getting PR coverage
Make a plan
get clear on what you want your PR to do for you
identify your ideal audience
need to know what’s unique about your business
Create your media toolkit
one-liner
boiler plates
images
founder biography
Start your press office
find journalist details
personalize your pitches
book details how to structure your pitch
From the episode:
THIS BOOK: Hype Yourself by Lucy Werner
NEXT MONTH: Burnout: The Secret to Unlocking the Stress Cycle by Emily Nagoski, Ph.D. and Amelia Nagoski, D.M.A.
How to Take Your Own Photos with Hallie MacPherson (episode 96 on Making Good)
Connect with us on Instagram
More Making Good Book Club:
Get to know Charelle in episode 87
🎙More Making Good🎙
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