207: Making Good Book Club #24: Fascinate by Sally Hogshead

Written By Corinne Monaco

This book was a true goldmine. It is packed full of information and examples, way, way too many for us to deep dive into all of it. It’s worth it to pick up a copy of most of the books we discuss in Book Club, but Fascinate in particular is so dense with info, (in a fun way!), that we couldn’t possibly cover it all in an hour-long conversation.

I love this book because of the permission it gives to explore and figure out your unique approach marketing, rather than pigeonholing yourself into pre-existing models. At the same time it offers an absolute bounty of guide rails and suggestions for a plethora of brand personalities. Fascinate does an amazing job of helping you figure out first and foremost what makes your brand stand out, then apply some of Hogshead’s suggested pillars or strategies to your marketing. Special thanks to Charelle for recommending this one. She’s actually using some of the tactics from Fascinate in her 2024 planning! Look out world!

In this book club episode, we talk about:

  • Why different is better than better 

  • Why marketing to a specific audience makes you stand out

  • The 7 Fascination Advantages

  • Which Fascination Advantage Charelle and I fit into 

  • How to use your Fascination Advantage in your marketing 

  • The unique pillars for each Fascination Advantage 

  • The Fascinate System for Brands

  • And more

THIS MONTH: Fascinate by Sally Hogshead

NEXT MONTH: This is Marketing by Seth Godin

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Corinne Monaco
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